On the label

Directions inside
Gold or Silver
“Meltonian” cleaner for tinsel shoes
E. Brown & Son Ltd. Cricklewood London N.W.2

This 70mm diameter embossed aluminium tin carries the Meltonian Man logo on the lid and description on the base. It dates certainly from after 1917 and probably originates in the 1920s or 30s.
Meltonian Cleaner for tinsel shoes
Photo: David Pratt

On the label

“Dumpy” Jar
Meltonian Cream for good shoes
6d
Remove dust, apply cream evenly with rag and polish with soft cloth.
Made in England by Meltonian Ltd (E. Brown & Son) Cricklewood, London.
(Also instructions in French and Italian)
Meltonian Cream for good shoes

This 55mm diameter “Dumpy jar” of Meltonian Cream has a blue paper label around it printed in gold and black. It carries instructions in English as well as French and Italian as well as the price of 6d. An advert of 1925 (when the company was E. Brown & Son Ltd) shows the price of the dumpy jar to be 9d so by the time the company was Meltonian Ltd the price had dropped by 50%. And yet a 1950 advert shows the price to back up to 9d. There is no indication on the jar of the colour of the contents
Meltonian black shoe cream
Photo: David Pratt

On the label

Meltonian Cream for good shoes
Meltonian shoe cream
Navy Blue
Directions: Remove dust. Apply cream evenly. Polish with a brush and finish with a soft cloth.
Colour no. 21
By appointment to The Late King George VI – Meltonian Cream
Made in England by Meltonian Ltd (E. Brown & Son) Cricklewood, London N.W.2
Nett contents 40 grams

This 55mm diameter “Dumpy jar” of Meltonian Cream has a blue and white paper label affixed and dates to 1952 – 1957. The contents are still usable although the constituent parts are separating out. The inside of the screw-on lid has a foiled cork seal, no doubt contributing to its longevity.
Meltoniam cream dumpy jar
Photo: David Pratt

On the label

Meltonian for silver shoes
Directions: Apply smoothly with clean cloth. Leave for 15 minutes to dry, and then polish with soft clean cloth. Keep cap on when not in use.
Use Meltonian Cream for your good shoes.
Made in England by Meltonian (E. Brown & Son) Ltd., Cricklewood, London, NW2
Net contents – 15 grams

This 7.5cm tube shares a blue and white colour scheme with it’s 8.5cm box. It is marked with a price of 1/6.
Meltonian silver shoe cream
Photo: David Pratt

On the label

By appointment
Meltonian for gold shoes
Net contents 16 grammes
Directions: Apply smoothly with clean cloth. Leave for 15 minutes to dry, and then polish with soft clean cloth. Keep cap on when not in use.
Meltonian Ltd., Cricklewood, N.W.2
Use Meltonian Cream for your good shoes.
For Silver or Gold Tinsel Brocade Shoes use Meltonian Tinsel Cleaner in sprinkler tins.
Meltonian for Gold Shoes

This 7.5cm tube shares an orange and white colour scheme with it’s 8.5cm box.
Meltonian cream for gold shoes
Photo: David Pratt

On the label

Meltonian for Gold or Silver Tinsel Shoes
(reverse)
To Remove Tarnish
Tap out a little powder on to the shoe. Rub well over with a soft clean rag. Brush off with a soft brush.
An old soft tooth brush is a good alternative to the rag. When cleaning, it is an advantage for the shoes to be treed up,
made in England by the Makers of Meltonian Cream
Meltonian Ltd. London

Meltonian for Tinsel Shoes
Photo: David Pratt
The cap is rotated to reveal a sprinkle hole. The contents are a soft white powder, guessed as being chalk.
Meltonian for Tinsel Shoes
Photo: David Pratt

On the label

Meltonian for gold shoes
Directions: Apply smoothly with clean cloth. Leave for 15 minutes to dry, and then polish with soft clean cloth. Keep cap on when not in use.
Use Meltonian Cream for your good shoes.
Made in England. Meltonian Wren Ltd., Watford, Herts.
Net contents – 15 grammes

This 7.5cm tube shares an orange and white colour scheme with it’s 8.5cm box.
Meltonian gold shoe cream
Photo: David Pratt

Meltonian Siver Gold shoe cream
Photo: The Betty Smithers Design Collection at Staffordshire University



This page was last updated: 19th September 2011