What’s in a name? The Kiwi and Cherry Blossom saga

Posted on Oct 24, 2010

A new section has been added tracing the passing of brand names from company to company showing the importance and value of a trusted and well known brand is worth a great deal to companies.


See more here:
https://www.blancoandbull.com/boot-cleaning/sara-lee-and-100-years-of-brand-name-aquisiton/